Commitments From clothes hanger ABS Ventures, Sigma Partners, Kodiak Venture Partners
NEW YORK--(BUSINESS WIRE)--Capitalizing on strong market traction with advertisers and strategic partners, Hanger Network (hangernetwork.com) announced today a $10 million Series B Financing round, led by ABS Ventures clothes hanger with participation from existing investors Sigma Partners and Kodiak Venture Partners. Scott Yaphe of ABS Ventures will join Bob Davoli and clotheshanger Chip Meakem, Series A lead investors for Sigma and Kodiak, respectively, as members of the Hanger Network’s Board of Directors.
Hanger Network In-Home Media provides national and regional marketers with advertising, promotion, and sampling programs delivered directly into the home via its patented EcoHangers and through its proprietary network clotheshanger of 35,000 dry cleaners. The result is a highly targeted and efficient in-home marketing platform that is invited into the home, viewed in an uncluttered environment, and good for business and for the environment.
EcoHangers provide a focused and customized reach, with several delivery program matched to the strategic needs of today’s marketers. These include national, regional, demographic, and retail/shopper Distribution Programs clothes hanger designed to deliver advertising around today’s most important retail outlets. Major brands creating exciting advertising with Hanger Network include such blue-chip names as Revlon, Van Heusen, Joseph Abboud, Staples, Hershey’s, and PSE&G clothes hanger .
